You have a choice when you hire an agent to help you sell your home. I appreciate the opportunity to present our proven approach and the results we have achieved for our clients.
If you want Buyers to fall in love with your home, we need to show them why you loved it. This is how we help you do it.
Make your home stand out with Ursula & Associates
Today's technology makes it easier than ever for consumers to view any listing on the market. As agents, we can enter a home into the MLS, click a button, and watch it automatically appear on Zillow and Realtor.com.
Unfortunately, that can also make it harder for Buyers to distinguish one listing from another. After a certain point, they all tend to look the same.
The following is a very basic run-down of how we do it
The Marketing we do to promote your home has only one purpose – to increase awareness among potential buyers leading to in-person showings. The average Realtor waits until a home is active on the MLS to start marketing and they wait for a buyer to come to them. Not what Ursula & Associates has in mind. Once your home is listed, we will launch a marketing campaign to get potential buyers and buyer agents excited about your home. Our typical marketing campaign gets 100's of potential buyers interested in learning more about your home as soon as it hits the market. Once they schedule a showing, the marketing to that specific buyer is over. Now, your home must compete with other homes in two areas;
FEATURES AND PRICE
If your home has more features that appeal to buyers – or your home is priced lower than the comparables homes-your home will stand out as the better value.
Conversely, if your home lacks the features that potential buyers desire, your only option is to compete on price. To be effective, your home should standout as one of the top two to three best values in your immediate market place.
Pricing your home for a successful sale
|Pricing your home accurately is the most effective way to ensure a successful sale. Allow us to repeat that - pricing your home accurately is the most effective way to ensure a successful sale. |
No amount of marketing can sell an overpriced home.
Many sellers are tempted to list their home with the agent who quotes the highest price only to have to reduce
the price down the line and end up with a lower net than had the home been priced correctly to begin with.
Please keep in mind, the agent does not set the price, the seller does not set the price - the market will set the price, or value, for your home.
Preparing your home for a successful sale
|With the typical agent, you only discover potential deal-killing repairs after you are already under contract – when the buyer hires a home inspector to scrutinize every aspect of your home.|
Discovering and repairing problems early in the marketing process places you in control, eliminating the stress of making repairs on the buyer's schedule.
Having your house in move-in condition also helps you avoid delays to closing and demonstrates to buyers, agents and the buyers’ home inspector that your house has been very well maintained. WE want buyers to focus on how they would live in your home – not what they would have to repair.
Additionally, your house will stand out from the competition as a better value and command a higher price.
We will also recommend trustworthy, professional contractors to address any repairs that are needed. The extent that these repairs are made will directly affect your listing price. You have the ability to command a higher asking price, and substantiate it, when your home is in top condition.
We will focus on presentation! You will only get one opportunity to make a positive first impression with potential buyers. Well staged homes look better, photograph better, show better, and sell faster than non-staged homes.
We will advise you on how your home should look for professional photography and for potential buyers.
Home staging is not decorating. Decorating appeals to the person living in the house; staging is positioning the home to appeal to the psychological needs of buyers by creating a series of impressions that build an emotional connection to help buyers imagine living in the home. A recent poll revealed that 87% of respondents said home presentation make the difference in most residential sales.
Also, while many listing agents overlook the presentation of your home and push for price reductions, the problems, whether perceived or real, still exist. Remember, price always has to match condition!
Marketing your home for a successful sale
|Your home is now priced accurately and looks great. Let’s show it off!|
The marketing of your home will reflect an established history of how buyers search for, and purchase, homes.
95 %of buyers use the internet during their home search.
85% of all home sales in the Metro-Atlanta MLS are co-brokered. This means there is a listing agent who represent you, the seller, and another agent who represents the buyer of your home. As a result, marketing to Realtors is our most productive activity.
The most effective way to get the attention of productive agents and buyers is through accurate pricing and great photography.
|After your home is staged, we will hire the best professional Real Estate photographer in the area to have your home photographed using the latest techniques in High Definition Resolution (HDR) photography. Photos speak a thousand words and are one of the most important marketing tools.|
Over 95% of home buyers are using the Internet to search for homes, and professional photography is essential to any comprehensive marketing plan. As you know, more people will view your home online than will ever visit it personally. Getting, and holding, their attention online with professional photography is one way to increase the probability of in –person showing.
Aerial drone photography is available to you as well.
"Buyers perceive home with professional photography to be worth, on average, 12% more than the actual price."
The Wall Street Journal
Would you like to have your home showcased like this?
LOCATION, LOCATION, LOCATION!!!
Don't forget your neighborhood and town. We also feature all the amenities and highlights of the area with HD and aerial photography. Buyers are not just buying your property but also the location.
Your home is special, so the way it's presented should reflect that.
You don't just have a "3BD 2.5BA w/fnshd bsmnt. and ss appliances".
When guests step into your home, they "enter a room with vaulted ceilings, wrought iron balusters, an open loft, and that beautiful barn door".
If Buyers hear your home's story, they'll fall in love with it too.
We'll tell them that story.
Your home will be prominently featured on all the major websites, like Zillow, Trulia, Realtor.com, and hundreds of non-broker websites. And just so you know, it will be right here on our website too.
Your home will be featured on our Keller Williams web site where is can be seen by thousands of daily visitors.
Your home is also directly accessible by more than 600 leading real estate broker websites all over the Atlanta Metro area.
Additionally, all open houses are promoted on our web site, CallUrsula.com, kw.com, GeorgiaOpenHouses.com and Zillow, increasing the exposure of your home.
Social Media Marketing
Your home will also be marketed extensively on Facebook, the world’s leading social media site. We also are active on Twitter, LinkedIn, and Pinterest.
We will market your home using several proven approaches, including highly–targeted ads, photos, and more.
Facebook represents an opportunity to reach tens of thousands of local residents on a site where they already spend a lot of time.
We understand people don't go to Facebook to buy a home. But we know the people who are buying homes are on Facebook.
The biggest reason we're able to tell your Property Story is because we can control the presentation of it on our website.
The MLS, listing portals, and most broker sites all pretty much follow the same standard formatting. We're not given the freedom to change too much on sites we don't control.
On CallUrsula.com, the shackles have been released and we're free to show your home the way we envision it.
We drive lots of traffic to our website through our social media marketing and have therefore established a large data base of buyers that we continuously stay in touch with.
Come join us and give us a Like.
What you really want to know is: Does it make a difference? You bet.
We know that the best way to make sure your home sells for its full value is to make it look great and show it to a lot of people.
With thousands of views in the past year, our website property marketing gave our Sellers that advantage.
That's why more than half of those listings sold within the first week.
And why more than half of them sold at, or above, list price.
Not to mention that we set a few neighborhood sales records along the way and sold a few listings other agents were not able to sell.
|All the marketing in the world won't matter if you don't have the right agent representing you. We have an entire team of full time Realtors who take their jobs very seriously. When you hire one of us, you get us all.|
What else you can expect from Ursula & Associates
In addition to the services we have covered, you can expect us to provide the following:
Attentive Service to the Sale. The responsibility of managing the sale of your home is our focus throughout the transaction.
Regular communication the way you like it. We let you know of our efforts and the results of those efforts, plus any changes n the market, that includes new listings, recent price changes of competing homes, recent contracts of competing homes and how we should re-position your property to remain competitive.
Assistance in negotiating offers and preparing contracts.
Attending the closing to ensure all contract provisions have been met and that you are fully satisfied with the results of your sale.
Sell Your Home
Are you ready to sell?
Email: [email protected]