Quick Tips for Getting Your Home on the Market and Under Contract
Summer is the ideal time for changing addresses. Perhaps you need more room than your current home affords.
In an earlier blog, Seller’s Guide to Selling a Home in Towne Lake, we covered information about getting your home in shape to sell.
Here, we would like to cover getting the home on the market and under contract. Some believe doing for sale by owner (FSBO) is an option. However, it’s important for your home to be in the MLS system where agents pull potential listings for buyers and where buyers now have increasing access to, thanks to the internet. Do you really want to be responsible for doing all your own marketing, advertising, photography, online presence with a custom website, etc? And did you know that 75% of all real estate related law suits involve an unrepresented party?
What about being present for showings, negotiating all the contract fine points, and writing up a legal contract? If this is not how you want to spend your summer (and possibly beyond), it’s time to start looking now for the right real estate agent to list your property. The earlier you can get your property on the market for the busy summer months, the better.
Homeowners are nearly always guilty of believing their home is worth more than the going value in the local real estate market. It’s understandable—you’re very attached to your home and it’s most likely your biggest investment. Being impartial is nearly impossible.
That’s where a Realtor can be a saving grace. He or she will come in armed with “just the facts” as the saying goes. What has been selling in your neighborhood and even on your street in the last six months? How do these listings compare with yours in terms of size, home finishes, etc? What do homes tend to go for with finished basements, compared to those with unfinished space? How much value is added to your home by having a pool or a larger lot? Is there a great demand in your neighborhood or price point that might warrant pricing the home slightly higher or getting prepared for a bidding war on your property?
A good Realtor will also be honest with you about the condition of your home and the small, quick things you can do to make your home more appealing to potential buyers. A real estate agent attempting to get your listing should also have a detailed marketing plan. If he or she can’t seem to verbalize it to you beyond listing the home in MLS and putting a for sale sign in the yard, this is NOT the Realtor for you! If the agent lives 30 miles away and can’t show you a proven track record in your community or zip code, that’s another red flag.
At Ursula & Associates, our team lives in and specializes in our market area. We support local causes (for instance, we have sponsored the high school swim team for many years), attend area events and spend money in local businesses to support our local economy.
We mention this to demonstrate our belief and involvement in our community. We also know how to competitively market and price homes. Our listings generally go under contract in a matter of days or weeks, at or above asking price because we pride ourselves in knowing exactly what’s available on the market. We know which homes have been on the market a long time, which properties are priced too high for the Towne Lake real estate market, and which houses have so many issues they should really be classified as fixer uppers.
Pricing and presentation are two of the biggest things you can control about your home being listed for sale on the market. If you have flexibility in how quickly your home sells, pricing can be a little less aggressive. If, on the other hand, you need to move over the summer before your children begin school again, a more competitive price point will be needed.
These are all points to discuss with potential Realtors at listing appointments. Be honest and upfront with the agent. Disclose your concerns now so an agent knows any and all challenges about selling your home.
By implementing the above tips for getting your home on the market, we believe you will have your home under contract in no time!
Ursula & Associates is a residential real estate team specializing in Towne Lake/ Woodstock, Cherokee and East Cobb Counties and are the number 1 home sellers in zip code 30189.
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